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Nicotine pouches are growing rapidly②

2024-09-11

Sales of this product were only over US$20 million in 2015 and are expected to reach US$23.6 billion in 2030.

Tobacco giants have entered this market one after another. British and American BAT Tobacco invested and launched VELO snus, Imperial Tobacco launched ZONEX snus, Altria launched ON snus, and Japan Tobacco JTI launched NORDIC SPIRIT snus.

 

Philip Morris International's first quarter results showed: Zyn sales performance was strong, with can shipments increasing by 40%, and shipments reaching 131.6 million cans, an increase of 79.7% over the same period last year; at the same time, Philip Morris International increased its sales of U.S. nicotine The forecast for bag shipments has increased from the original estimate of 520 million cans to approximately 560 million cans.

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"The company and its U.S. subsidiaries are accelerating their mission to transition U.S. adults away from cigarettes by investing in new U.S. manufacturing capabilities to meet growing demand for nicotine alternatives," said Stacey Kennedy, president of Philip Morris International Americas and U.S. CEO. , these alternatives have been scientifically proven to be better alternatives.”

The market is in short supply, attracting many businesses to enter. An industry insider said that many peers already produce nicotine bag products, which are mainly exported. This is a very potential market.

 

In many countries, nicotine bags are in a regulatory blind spot and are more relaxed than e-cigarettes and traditional tobacco. This is one of the reasons why nicotine bags can develop rapidly. The FDA classifies modern nicotine pouches or snus as other tobacco products.

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